PRIVACY POLICY

Last updated 2 September 2026

This Privacy Notice explains how Accentify LTD, doing business as Accentify ("Accentify", "we", "us", or "our"), collects, uses, stores and shares personal information when you use our services ("Services"), including when you:

visit our website at https://www.accentify.co.uk/ or another website that links to this Privacy Notice;
download or use the Accentify mobile application;
create or use an Accentify account;
use Accentify's accent-learning, speech-analysis, AI feedback or coaching features; or
communicate or otherwise interact with us.

Accentify LTD is responsible for deciding how personal information is processed for the purposes described in this Privacy Notice.

If you have questions about this Privacy Notice or how we use your information, contact us at whatsup@accentify.co.uk.

SUMMARY OF KEY POINTS

What personal information do we process?
Depending on how you use Accentify, we may process account and profile information, learning and progress information, voice recordings and speech-analysis data, purchase and subscription information, device and usage information, communications with us, and other information described below.

Do we process voice recordings?
Yes. Voice recording is a core part of Accentify. We use recordings to provide accent and pronunciation analysis, generate feedback, support coaching features, and, where appropriate, develop, test and improve Accentify's machine-learning and AI systems.

Do we use voice recordings to identify people?
No. Accentify analyses voice and speech characteristics for accent, pronunciation and coaching purposes. We do not use voice recordings for biometric identification or authentication.

Do we receive information from third parties?
Yes, in limited circumstances. For example, we may receive purchase and subscription information from Apple, Google, Stripe and RevenueCat, and authentication information if you choose to sign in using a supported third-party sign-in service. We do not receive or store your full debit or credit card number.

Do we collect precise location data?
No. Accentify does not request precise GPS location. We may receive approximate location information, such as country or region, from an IP address, device information, analytics or attribution services.

How do we use personal information?
We use it to operate Accentify, provide learning and coaching features, analyse speech, maintain accounts and progress, administer subscriptions, provide support, improve the product and our AI systems, maintain security, understand product usage, measure advertising performance and comply with applicable law.

Who do we share information with?
We use service providers and partners for cloud hosting, storage, databases, analytics, subscription management, payments, customer support, advertising attribution and measurement, and AI or speech processing. More information is provided below.

What happens if you delete your account?
When you delete your Accentify account, we delete the account and associated personal data under our control from our active systems, including your profile, learning progress, account/authentication data, raw voice recordings and account-linked AI training data, subject to limited legal or regulatory retention requirements.

What are your rights?
Depending on applicable law, you may have rights to access, correct, delete, restrict or obtain a copy of your personal information, object to certain processing, withdraw consent, and complain to a data-protection authority.

1. WHAT INFORMATION DO WE COLLECT?

Information you provide directly to us

The information we collect depends on which Accentify features you use.

Account and profile information

This may include:

name;
email address;
username;
profile picture, if you choose to add one;
profile bio;
native accent;
authentication information and account credentials; and
account settings and preferences.

Learning and activity information

We process information generated through your use of Accentify, which may include:

courses, units and lessons you access;
learning progress and completion information;
practice activity;
feature usage;
learning preferences;
feedback history; and
other information needed to maintain and personalise your learning experience.

Voice recordings and speech information

When you use voice-based Accentify features, we may process:

voice recordings you submit;
audio files associated with those recordings;
speech and acoustic characteristics extracted from the recordings;
accent and pronunciation analysis;
accent confidence or similarity scores;
feedback generated from your recording;
labels or quality information associated with recordings; and
feedback or assessments relating to recordings.

Where you choose to use a feature involving a professional accent coach or other human feedback, the relevant recording and information needed to provide that service may be made available to an approved coach.

Communications and support information

If you contact us, use customer-support features, submit feedback, report an issue, or otherwise communicate with Accentify, we may process the content of those communications and related account or technical information.

Information we receive relating to purchases and subscriptions

Payments may be processed by services such as the Apple App Store, Google Play or Stripe, with subscription and entitlement information managed using RevenueCat.

Accentify may receive information such as:

the product or subscription purchased;
subscription status;
purchase, renewal, cancellation or refund events;
transaction or purchase identifiers;
price and currency information; and
entitlement information.

Accentify does not receive or store your full debit or credit card number. Payment-card information is handled by the relevant payment or app-store provider.

Information received from authentication providers

If you use a supported third-party sign-in service, we may receive information that you authorise that provider to share with us, such as your name, email address, account identifier or authentication information.

Information collected automatically

When you use our Services, we and our service providers may automatically collect technical and usage information such as:

Internet Protocol (IP) address;
device model and manufacturer;
operating system and version;
app version;
device or app identifiers;
browser type, where applicable;
Internet service provider or mobile carrier;
language and device settings;
dates and times of activity;
features, screens and content accessed;
app events and interactions;
crash, error and diagnostic information;
advertising attribution information; and
approximate country or region.

We do not request precise GPS location for Accentify's normal operation.

Special category and biometric information

Accentify does not intentionally ask users to provide special category personal information such as information about health, religion, political opinions or sexual orientation.

Accentify is designed to analyse voice and speech. In some circumstances, technically processed voice information may constitute biometric personal data. We use voice and speech information for accent analysis, pronunciation analysis, coaching and product improvement. We do not use voice information to uniquely identify or authenticate users.

Because profile bios and support communications can contain free text, please avoid submitting sensitive personal information that is not necessary for your use of Accentify.

Community and user-generated content

Where Accentify allows you to post comments or other content that is visible to other users, we may process the content you submit, your username and information associated with the submission. Content posted to public or shared areas of Accentify may be visible to other users.

2. DEVICE PERMISSIONS

Accentify may request access to certain features of your device where required for functionality.

These may include:

Microphone

Microphone access allows you to record your voice for accent practice, pronunciation exercises, speech analysis, AI feedback and coaching features.

Camera

Camera access may be requested where a feature allows you to take a profile image or otherwise use camera-based functionality.

Photos and media

Photo-library or media access may be requested where you choose to select or upload an image or other supported media from your device.

Notifications

Notification permission allows Accentify to send learning reminders, account or service information, progress-related notifications and other permitted notifications.

You can control these permissions through your device settings. Refusing or disabling a permission may prevent the relevant Accentify feature from working, but permissions unrelated to a feature are not required simply to maintain an account.

Accentify does not request precise GPS location permission as part of its normal functionality.

3. HOW DO WE USE YOUR INFORMATION?

We may use personal information for the following purposes:

Account creation and authentication. To create, authenticate, secure and maintain your Accentify account.
Providing Accentify's learning features. To deliver courses, lessons, exercises, progress tracking and other product features.
Voice and speech analysis. To process recordings, analyse accent and pronunciation, generate scores and provide feedback.
AI coaching and feedback. To provide AI-generated accent, pronunciation and speech feedback and other AI-supported learning experiences.
Professional coaching and feedback. Where you choose to use a human-coaching or feedback feature, to provide the relevant recording and contextual information to the professional providing that service.
Maintaining your learning progress. To remember your activity, progress, settings and other information necessary to continue your learning experience.
Subscriptions and purchases. To recognise purchases, maintain premium entitlements, administer subscriptions and resolve purchase-related issues.
Customer support and communications. To respond to support requests, questions, feedback, reports and other communications, and to send necessary service-related information.
Product analytics and improvement. To understand how Accentify is used, diagnose problems, evaluate features and improve our Services.
AI and machine-learning development. To develop, train, evaluate, test and improve Accentify's accent detection, pronunciation analysis, speech-processing and AI coaching systems.
Security and fraud prevention. To protect users, accounts, systems and our business against fraud, abuse, unauthorised access and security threats.
Advertising attribution and measurement. To understand app installs and in-app events, attribute campaigns, measure advertising performance, prevent advertising fraud and improve our marketing.
Marketing communications. Where permitted by law, to send information about Accentify, offers, product updates or other promotional communications. You can opt out of marketing communications at any time.
Legal and regulatory purposes. To comply with applicable law, respond to lawful requests, resolve disputes and establish, exercise or defend legal rights.

4. WHAT LEGAL BASES DO WE RELY ON?

Where the UK GDPR or EU GDPR applies, we rely on one or more of the following lawful bases.

Performance of a contract

We process information where necessary to provide the Services you request from us or to take steps at your request before entering into a contract.

This includes processing necessary to:

create and maintain your account;
maintain learning progress;
provide lessons and features;
process recordings to provide requested accent and pronunciation analysis;
generate feedback;
provide coaching features; and
administer paid features and subscriptions.

Legitimate interests

We may process personal information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

Our legitimate interests include:

operating and improving Accentify;
improving the accuracy, usefulness and reliability of our learning and coaching features;
developing, training, testing and improving our machine-learning and AI systems;
analysing how users interact with Accentify;
diagnosing technical problems;
maintaining security;
detecting and preventing fraud and abuse;
providing and improving customer support; and
measuring and improving the effectiveness of our Services and business operations.

Where we rely on legitimate interests, we consider the nature of the information, the purpose and necessity of the processing, the reasonable expectations of users and the potential effect on their rights.

Consent

We rely on consent where applicable law specifically requires us to obtain it, such as for certain optional marketing communications, cookies or similar technologies, or other optional processing for which we specifically ask for your agreement.

Where we rely on consent, you may withdraw that consent at any time.

Where consent is relied upon for an online service offered directly to a child and applicable law requires parental authorisation, we will not carry out that consent-based processing unless the required authorisation has been obtained.

Legal obligations

We may process information where necessary to comply with legal or regulatory obligations, respond to lawful requests from authorities, maintain records required by law, or establish, exercise or defend legal claims.

5. HOW DO WE USE VOICE RECORDINGS AND AI?

Voice is central to Accentify's learning experience.

When you submit a voice recording, Accentify may process it through systems that perform functions such as:

audio preprocessing and noise reduction;
speech feature extraction;
pronunciation analysis;
accent classification;
accent scoring;
AI feedback generation; and
quality evaluation.

Accentify's machine-learning systems may generate a score or probability indicating how closely speech matches a target accent or particular pronunciation characteristics.

We may also use eligible recordings and associated information to develop, train, test and improve Accentify's machine-learning and AI systems. This helps us improve the accuracy and quality of future accent detection, pronunciation analysis and coaching.

Our AI infrastructure may use a combination of Accentify-operated systems, cloud infrastructure, speech-processing models and third-party AI service providers.

Where a third-party AI or speech-processing provider is used, we limit the information shared to what is reasonably necessary for the relevant feature or processing purpose.

We do not use voice recordings for advertising creatives or marketing content without separate permission.

We do not use voice recordings to uniquely identify or authenticate users.

Objecting to AI-development processing

Where we rely on legitimate interests to use your personal information for AI development or product improvement, you may object to that processing by contacting us at whatsup@accentify.co.uk.

We will consider objections in accordance with applicable data-protection law.

6. WHEN AND WITH WHOM DO WE SHARE PERSONAL INFORMATION?

We share personal information only where reasonably necessary for the purposes described in this Privacy Notice, where you request a feature involving another party, or where required or permitted by law.

Depending on the relevant service, recipients may include the following.

Cloud hosting, database and storage providers

We use cloud infrastructure and database providers to operate Accentify and securely store or process information.

Our technical infrastructure currently includes services provided by organisations such as:

Amazon Web Services (AWS);
Microsoft Azure; and
MongoDB.

Analytics and product-intelligence providers

We use analytics services to understand how Accentify is used, monitor performance and improve the product.

These may include:

Google Analytics / Firebase Analytics; and
PostHog.

Attribution and advertising-measurement providers

We may share limited device, app-event, purchase/subscription-event and attribution information with providers that help us understand advertising performance.

These include services such as:

AppsFlyer; and
Meta.

Information used for these purposes may include device or app identifiers, IP address, operating-system information, app events, purchase or subscription events and campaign-attribution information.

Subscription and payment providers

Purchases and subscriptions may involve:

Apple;
Google;
Stripe; and
RevenueCat.

These providers may process transaction, subscription and entitlement information in connection with purchases.

Accentify does not receive users' full payment-card numbers.

Customer-support providers

We use customer-support services, including Intercom, to help manage support requests and communications.

AI and speech-processing providers

We use AI and speech-processing infrastructure and services to provide Accentify's voice-analysis and feedback functionality. Our documented AI architecture includes Accentify-hosted systems and third-party AI services used in the feedback pipeline, including xAI/Grok where used for AI feedback generation.

The information provided to an AI service depends on the feature being used. We aim to provide only the information reasonably necessary for the requested processing.

Professional accent coaches

If you choose to submit a recording for professional human feedback, hire a coach, or otherwise use a coaching feature, relevant recordings and information may be shared with the approved professional providing that service.

Legal and professional requirements

We may disclose personal information to courts, regulators, law-enforcement bodies, professional advisers or other parties where reasonably necessary to:

comply with law or legal process;
respond to lawful regulatory requests;
investigate fraud or security incidents;
protect our rights or the rights and safety of others; or
establish, exercise or defend legal claims.

Business transactions

If Accentify is involved in a merger, investment, financing, acquisition, restructuring, sale of assets or similar business transaction, relevant information may be disclosed to parties involved in that transaction, subject to appropriate safeguards.

7. COOKIES, ANALYTICS AND OTHER TRACKING TECHNOLOGIES

Our website and mobile applications may use cookies, software development kits (SDKs), pixels, local storage and similar technologies.

These technologies may be used for purposes including:

keeping our Services functioning securely;
remembering preferences;
understanding product usage;
analytics;
diagnosing errors;
fraud prevention;
advertising attribution; and
advertising measurement.

Our mobile app uses services including Firebase, AppsFlyer and PostHog for analytics and attribution purposes.

Where the law requires consent before using a cookie or similar storage/access technology, including certain technologies used for online advertising, we use consent mechanisms as required by applicable law.

You can manage website cookies using the controls provided on our website and your browser settings. Device-level advertising and tracking choices may also be available through your mobile operating system.

Please refer to our Cookie Notice for further information about cookies and similar technologies used on our website.

8. INTERNATIONAL TRANSFERS

Accentify is based in the United Kingdom, but some of our service providers and technology partners operate internationally.

As a result, personal information may in some circumstances be processed in countries outside the United Kingdom or the European Economic Area.

Where a transfer is subject to international data-transfer restrictions, we take steps required by applicable data-protection law to protect the information.

Depending on the destination and provider, this may include relying on:

applicable adequacy regulations;
the UK Extension to the EU-US Data Privacy Framework where applicable;
the UK International Data Transfer Agreement;
the UK Addendum to approved EU Standard Contractual Clauses; or
another lawful transfer safeguard or mechanism.

You may contact us at whatsup@accentify.co.uk if you would like further information about safeguards applicable to a particular transfer.

9. HOW LONG DO WE KEEP YOUR INFORMATION?

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Notice, unless a longer period is required or permitted by law.

The period for which information is retained depends on factors including:

whether you continue to have an Accentify account;
whether the information is needed to provide a feature;
whether the information remains reasonably necessary for product or AI development;
legal, accounting or regulatory requirements;
security and fraud-prevention needs; and
the need to resolve disputes or establish, exercise or defend legal claims.

Account and learning information will generally be retained while your account remains active and for only as long afterwards as reasonably necessary for an applicable permitted purpose.

Voice recordings and account-linked training information will not be retained solely because they have previously been used to improve Accentify after the associated account is deleted.

Account deletion

You can permanently delete your Accentify account using the Delete Account feature within the Accentify app.

When you delete your account, we will delete your account and associated personal information under our control from our active systems, including:

profile information;
learning progress and account activity;
account and authentication data;
raw voice recordings; and
account-linked AI training data.

We will also take appropriate steps in relation to account-linked personal information held by service providers acting on our behalf.

We may retain limited information where this is required or permitted by law or reasonably necessary for purposes such as:

legal or regulatory compliance;
required financial or transaction records;
fraud prevention;
dispute resolution; or
establishing, exercising or defending legal claims.

Backups and recovery copies

If personal information exists in backup or disaster-recovery systems when an account is deleted, it may not always be technically possible to remove that information immediately.

Where this applies, the information will be kept securely, put beyond normal use and deleted or overwritten when the relevant backup or recovery copy expires or is replaced.

App-store and payment-provider records

Apple, Google, Stripe and other payment providers may independently retain transaction or payment records in accordance with their own legal obligations and privacy policies.

Deleting an Accentify account does not necessarily cancel an active subscription billed by a third party. Subscription cancellation may need to be completed through the relevant app store or payment provider.

Deleting your account outside the app

If you no longer have access to the Accentify app, you may request account deletion at:

https://www.accentify.co.uk/data-deletion

10. HOW DO WE KEEP YOUR INFORMATION SAFE?

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

These measures may include access controls, authentication controls, secure communication protocols, restricted infrastructure access, monitoring and other security measures appropriate to the nature of the information being processed.

No internet transmission, mobile application, cloud platform or information-storage system can be guaranteed to be completely secure. You should therefore also take appropriate steps to protect your own account credentials and devices.

11. WHAT ARE YOUR PRIVACY RIGHTS?

Depending on where you live and the law that applies, you may have rights in relation to your personal information.

These may include the right to:

request access to personal information we hold about you;
request correction of inaccurate or incomplete information;
request deletion of your personal information;
request restriction of processing;
object to certain processing;
receive certain personal information in a portable format;
withdraw consent where processing is based on consent; and
lodge a complaint with a data-protection authority.

We will consider and respond to requests in accordance with applicable law.

Your right to object

Where we process your personal information on the basis of legitimate interests, you may have the right to object to that processing.

This includes the ability to object to certain uses of your information for AI development or product improvement.

If you object, we will consider your request and stop the relevant processing where required by law, unless we have compelling legitimate grounds to continue or the processing is necessary for the establishment, exercise or defence of legal claims.

You have an absolute right to object to personal information being used for direct marketing.

Withdrawing consent

Where we rely on consent, you may withdraw that consent at any time.

Withdrawal does not affect the lawfulness of processing that took place before consent was withdrawn or processing carried out under another lawful basis.

Marketing communications

You may unsubscribe from marketing emails by using the unsubscribe link contained in the relevant message or by contacting us.

We may continue to send non-marketing communications that are necessary for account administration, security, purchase information, support or operation of the Services.

Complaints

If you are in the United Kingdom and believe your personal information has been processed unlawfully, you may complain to the Information Commissioner's Office (ICO).

If you are located in the EEA, Switzerland or another jurisdiction with a competent data-protection regulator, you may also have the right to complain to the relevant supervisory authority.

12. AUTOMATED ANALYSIS AND DECISION-MAKING

Accentify uses automated systems to analyse speech and generate educational outputs such as:

accent classifications;
accent or pronunciation scores;
speech analysis; and
AI-generated coaching or pronunciation feedback.

These outputs are designed to support learning and coaching.

Accentify does not use these automated accent-analysis systems to make decisions about users that produce legal effects or similarly significant effects, such as decisions concerning employment, credit, insurance, access to essential services or legal rights.

13. CHILDREN'S PRIVACY

Accentify is an educational service that may be accessed by children. We take the privacy, rights and best interests of children into account when designing and operating our Services and when processing personal information.

We seek to collect and use only the personal information reasonably necessary to provide and improve Accentify's learning, speech-analysis and coaching features.

Accentify does not request precise GPS location as part of its normal functionality, and we do not use voice recordings to uniquely identify or authenticate users.

Our automated accent and pronunciation analysis is used to provide educational feedback and learning features. We do not use these systems to make decisions about children that produce legal or similarly significant effects.

Where we rely on legitimate interests to process personal information relating to children, we give additional weight to their rights, interests and reasonable expectations when assessing whether that processing is appropriate.

Where applicable law requires parental authorisation before we can rely on a child's consent, we will not carry out that consent-based processing unless the required authorisation has been obtained.

A parent, guardian or child may contact us at whatsup@accentify.co.uk with questions about children's privacy or to exercise applicable data-protection rights.

14. CHANGES TO THIS PRIVACY NOTICE

We may update this Privacy Notice from time to time to reflect changes to Accentify, our technology, our data practices, our service providers or applicable law.

When we make changes, we will update the "Last updated" date at the top of this Privacy Notice.

Where changes are material, we may also provide notice through the Services, by email or through another appropriate method.

We encourage users to review this Privacy Notice periodically.

15. HOW CAN YOU CONTACT US OR EXERCISE YOUR RIGHTS?

If you have questions about this Privacy Notice, want to exercise a privacy right, object to particular processing, or have a privacy concern, you can contact us at:

Accentify LTD
Eden Grove
Islington
London N7 8EF
England

Email:whatsup@accentify.co.uk

Account and data deletion

You can permanently delete your Accentify account through the Delete Account feature inside the Accentify app.

If you no longer have access to the app, you may request deletion of your Accentify account and associated personal information through: